Privacy Policy
Dr. Natalie Ma is committed to safeguarding your privacy, especially with regard to any Protected Health Information (PHI) that you may reveal on our website. This document describes the details of how we use information collected on our website and how we’re ensuring the privacy of that information. We have a separate document that describes how we ensure the privacy of your clinical information, which meets established HIPAA standards. Click the link on the right side of the page to read that document. We also distribute that document to every new client.
Contact us if you have any questions or problems regarding the use of your Personal Data and we will gladly assist you.
By using this website, you consent to the Processing of your Personal Data as described in this Privacy Policy.
Definitions
Personal Data – any information relating to an identified or identifiable natural person.
Protected Health Information (PHI) – any individually identifiable information relating to health (more information on this is available in the Notice of Privacy Policies we send to all Small Brooklyn clients).
Processing – any operation or set of operations which is performed on Personal Data or on sets of Personal Data.
Data subject – a natural person whose Personal Data is being Processed.
Child – a natural person under 18 years of age.
We/us (either capitalized or not) – Dr. Natalie Ma
Data protection principles
We promise to follow the following data protection principles:
Processing is lawful, fair, transparent. Our Processing activities have lawful grounds. We always consider your rights before Processing Personal Data. We will provide you information regarding Processing upon request.
Processing is limited to the purpose. Our Processing activities fit the purpose for which Personal Data was gathered.
Processing is done with minimal data. We only gather and Process the minimal amount of Personal Data required for any purpose.
Processing is limited with a time period. We will not store your personal data for longer than needed.
We will do our best to ensure the accuracy of data.
We will do our best to ensure the integrity and confidentiality of data.
Data Subject’s rights
The Data Subject has the following rights; all actionable rights are available by emailing Dr. Natalie Ma
Right to information – meaning you have to right to know whether your Personal Data is being processed, what data is gathered, from where it is obtained, and why and by whom it is processed.
Right to access – meaning you have the right to access the data collected from or about you. This includes your right to request and obtain a copy of your Personal Data gathered.
Right to rectification – meaning you have the right to request rectification or erasure of your Personal Data that is inaccurate or incomplete.
Right to erasure – meaning in certain circumstances you can request for your Personal Data to be erased from our records.
Right to restrict processing – meaning where certain conditions apply, you have the right to restrict the Processing of your Personal Data.
Right to object to processing – meaning in certain cases you have the right to object to Processing of your Personal Data; for example, in the case of direct marketing.
Right to object to automated Processing – meaning you have the right to object to automated Processing, including profiling, and not to be subject to a decision based solely on automated Processing. This is a right that you can exercise whenever there is an outcome of the profiling that produces legal effects concerning or significantly affecting you.
Right to data portability – you have the right to obtain your Personal Data in a machine-readable format or, if it is feasible, as a direct transfer from one Processor to another.
Right to lodge a complaint – in the event that we refuse your request under the Rights of Access, we will provide you with a reason as to why. If you are not satisfied with the way your request has been handled, please contact us.
Right for the help of supervisory authority – meaning that you have the right for the help of a supervisory authority and the right for other legal remedies such as claiming damages.
Right to withdraw consent – you have the right withdraw any given consent for Processing of your Personal Data.
Data we gather
Information you have provided us with
This information is what you have provided us via our contact forms: It might be your e-mail address, name, phone number, and any other personal information that you entered into forms. This is mainly information that is necessary for delivering you a product/service or to enhance your customer experience with us.
Information automatically collected about you
This includes information that is automatically stored by cookies and other session tools. For example, this may include your IP address, your site visitation history (if there is any), etc. This information is used to improve your customer experience. When you look at the contents of our website, the preceding data may be logged.
Publicly available information
We might gather information about you that is publicly available.
How we use your Personal Data
We use your Personal Data in order to:
provide our service to you. This includes, for example, providing you with other products and services that you have requested; providing you with promotional items at your request and communicating with you in relation to those products and services; communicating and interacting with you; and notifying you of changes to any services.
enhance your customer experience; or
fulfill an obligation under law or contract;
We use your Personal Data on legitimate grounds and/or with your Consent.
On the grounds of entering into a contract or fulfilling contractual obligations, we Process your Personal Data for the following purposes:
to identify you;
to provide you a service or to send/offer you a product; or
to communicate either for sales or invoicing.
On the grounds of legitimate interest, we Process your Personal Data for the following purposes:
to administer and analyze our client base (website behavior and history) in order to improve the quality, variety, and availability of products/services offered and provided and
to conduct questionnaires concerning client satisfaction.
As long as you have not informed us otherwise, we consider offering you services that are similar or the same as your history/browsing behavior to be our legitimate interest.
With your consent, we Process your Personal Data for the following purposes:
to send you newsletters and campaign offers (from us only) or
for other purposes we have asked your consent for.
We Process your Personal Data in order to fulfill obligation rising from law and/or use your Personal Data for options provided by law. We reserve the right to anonymize Personal Data gathered and to use any such data. We will use data outside the scope of this Policy only when it is anonymized. We save your billing information and other information gathered about you for as long as needed for accounting purposes or other obligations deriving from law, but not longer than 26 months.
We might process your Personal Data for additional purposes that are not mentioned here but are compatible with the original purpose for which the data was gathered. To do this, we will ensure that:
the link between purposes, context, and nature of Personal Data is suitable for further Processing;
the further Processing would not harm your interests; and
there would be appropriate safeguard for Processing.
We will inform you of any further Processing and purposes.
Who else can access your Personal Data
We do not share your Personal Data with strangers. Personal Data about you is, in some cases, provided to our trusted partners in order to either make providing the service to you possible or to enhance your customer experience. We share your data with:
Connected third parties:
Mailchimp
We only work with Processing partners who are able to ensure adequate level of protection to your Personal Data. We disclose your Personal Data to third parties or public officials when we are legally obliged to do so. We might disclose your Personal Data to third parties if you have consented to it or if there are other legal grounds for it.
How we secure your data
We do our best to keep your Personal Data safe. We use safe protocols for communication and transferring data (such as HTTPS). We use anonymizing and pseudonymizing where suitable. We monitor our systems for possible vulnerabilities and attacks.
Even though we try our best, we can not guarantee the security of information. However, we promise to notify suitable authorities of data breaches. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist authorities should any breaches occur.
If you have an account with us, note that you have to keep your username and password secret.
Children
We do not intend to collect or knowingly collect information from children. While we offer services for children, we do not target children themselves with our services.
Cookies and other technologies we use
We use cookies and/or similar technologies to analyze customer behavior, administer the website, track users’ movements, and to collect information about users. This is done in order to personalize and enhance your experience with us.
A cookie is a tiny text file stored on your computer. Cookies store information that is used to help make sites work. Only we can access the cookies created by our website. You can control your cookies at the browser level. Choosing to disable cookies may hinder your use of certain functions.
We use cookies for the following purposes:
Necessary cookies – these cookies are required for you to be able to use some important features on our website, such as logging in. These cookies don’t collect any personal information.
Functionality cookies – these cookies provide functionality that makes using our service more convenient and makes providing more personalised features possible. For example, they might remember your name and e-mail in comment forms so you don’t have to re-enter this information next time when commenting.
Analytics cookies – these cookies are used to track the use and performance of our website and services
Advertising cookies – these cookies are used to deliver advertisements that are relevant to you and to your interests. In addition, they are used to limit the number of times you see an advertisement. They are usually placed to the website by advertising networks with the website operator’s permission. These cookies remember that you have visited a website and this information is shared with other organizations such as advertisers. Often, targeting or advertising cookies will be linked to site functionality provided by the other organization.
You can remove cookies stored in your computer via your browser settings. Alternatively, you can control some third-party cookies by using a privacy enhancement platform, such as optout.aboutads.info or youronlinechoices.com. For more information about cookies, visit allaboutcookies.org.
We use Google Analytics to measure traffic on our website. Google has their own Privacy Policy, which you can review here. If you’d like to opt out of tracking by Google Analytics, visit the Google Analytics opt-out page.
Contact Information
Dr. Natalie Ma
1025 5th St Unit 2
Novato CA 94945
415-779-5887
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We reserve the right to make change to this Privacy Policy.